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Persuasion Framework – Engage

The first step in the 5-step framework designed to convert leads.

Persuasion Framework - Engage

Engage prospects with a high-stakes story that paints a vivid picture of success and failure

There are many time-tested story templates that will help you write faster and more effective messages for your website, blog, advertisements, and etc. All of them have one thing in common: They are fundamentally about your customer.

Your customer wants to read about your customer, not about you. Don’t worry, you’ll get to talk about your company, too. But the story is about your customer.

In the Engage step, we’ll explore four story templates developed by storytellers, marketers, and decision scientists and show you how to apply them to your business.

Preview from the Persuasion Framework – Engage whitepaper