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Amplify Blog

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Website Clarity (Why it’s a Race + How to Win)

It’s tempting to believe that customers come to your website with an open mind, carefully read through each page, and make an objective assessment of your offering.  What actually happens is that each customer forms an opinion in a fraction of a second,...

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Managing Remote Teams (5 Pro Tips)

If you're managing a remote team for the first time, due to the COVID-19 crisis, there's a lot to work out. It would have been nice to ease into this. But here you are, adapting fast to your new circumstances. You're doing great. And with the right tools and...

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3 Ways to Build a Sales Funnel

Most of us have had this drilled into our heads by now. During a crisis, communication is key. Your employees are adapting to new work environments and worried about the future, and they need reassurance. Your existing customers need to know you have a plan to...

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Metrics in Your Brand Story?

At Bruck Marketing, we are proponents of telling stories your ideal customers can relate to. But we also love data. And we think these two things go together like peas and carrots. In this article, we'll share good ways to use metrics to amplify your story and help...

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Help Customers Decide

I recently shopped for home stereo speakers. The options seemed endless. Each brand had provided plenty of features for me to compare. But none of them made it easier for me to make a decision. So, I put it off, hoping it would be easier to decide later. I was fooling...

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