Decision Science for Messages & Strategy

Decision Science for Messages & Strategy

Customer Guidance

When the doctor strikes your knee with a reflex hammer…

Receptors in the struck tendon generate an impulse that is carried via sensory nerves to your spinal cord. The signal is transmitted across a synapse to a lower motor neuron.

An upper motor neuron (in your brain) generates a response signal, which travels down the lower motor neuron to the target muscle. And then, without asking yourself to, you kick.

You Kick!

Especially the first time you see it happen, you marvel at the reflex. You would have sworn it wasn’t possible, but the evidence is irrefutable.

Unconscious reflexes are, indisputably, at work within every one of your potential customers as they make decisions. These reflexes can work for you, and they can work against you.

Download our 23-page guide and start mastering decision reflexes today. Fill in the form. Click the “Download It!” button.

Featured Free Resource: 30 Point Brand Messaging Checklist