User-Centric Product Strategy, Design, and Positioning
User-Centric Digital Product Design and Consulting
We help your product succeed with best practices, informed decisions, engaging designs, and developer-friendly Figma prototypes.
DIGITAL PRODUCT PORTFOLIO
Brian Gundersdorf has 18+ years of experience leading products from strategy, research, ideation, and design through launch, positioning, profitability, and acquisition.
Live Entertainment Booking App
We’re helping bars find and connect with local performers—and massively improving the user experience of booking live entertainment.
This mobile-first Figma prototype is under development now and will launch for the Boston, MA area in 2024!
Roles: Market Research, Discovery, Branding, Design, Prototype
STRATEGY AND POSITIONING
“Brian is the coolest product strategist I’ve met. He surfaced market opportunities, clarified our offering, and codified our customer’s motivations.
Now we have an unforgettable story to help musicians, fans, and investors understand how our product can improve their lives. With Brian’s help, we’ve found ourselves.”– Omar Alsafadi, Founder and CEO, Aria Music
Marketing BI Platform
Agencies use this industry-leading BI platform to optimize billions in annual ad spend for some of the world’s largest brands.
It was profitable within a few months of development kickoff—quickly converting intermittent 4- and 5-figure contracts into annual, recurring 6-figure contracts—and ultimately contributing to company valuation, acquisition, and VC funding.
Roles: Concept, Ideation, Design, MVP, Product Management, Roadmap
“Brian was the secret sauce that made our products great.”
Scheduling App
How can we empower families to choose music instructors, bulk-schedule recurring lessons, and manage scheduling conflicts for individual weeks?
Brian designed a three-column approach that visualizes recurring-week scheduling and exceptions.
Roles: Designs, Consulting
Loan Platform
It’s an online loan application, a hub for managing loans, a messaging platform, a task queue, a light CRM, and more!
It’s a 70+ screen Loan Portal—soon to be the center of activity for a huge swath of solar installation contractors and bank employees.
Roles: Discovery, Design, Prototype
Data Management Platform
Now non-technical users can connect, import, cleanse, combine, aggregate, and transform data.
Real-time, intuitive, orderable, and reversible changes make data management a safe and convenient task for knowledge workers.
Roles: Concept, Ideation, Design, MVP, Product Management, Roadmap
“Brian’s clear enthusiasm for the product, easygoing nature, and effortless expertise made him a favorite collaborator of customers and colleagues alike.”
Seller Insights App
This e-commerce optimization application will help sellers manage the hundreds of measures, opportunities, and obstacles that impact online sales.
Brian provided a handful of guiding interface designs as well as brand and product consulting.
Roles: Branding, Consulting, Design
Brownfield Site Management
We’re helping Kansas State University equip communities with the tools and resources needed to stimulate economic and community revitalization. Here users can organize data about brownfield sites, manage funding sources, and even submit data to the EPA.
Roles: Discovery, Design
Market Research
Research informs better product decisions! Example: A Pharma-Tech company wanted to determine how (and if) to go to market with a new product. We designed and conducted a survey and interviews with target customers, analyzed the results, and reported back with insights:
- Identified the buying decision team, preferred cost models, and pricing expectations.
- Surfaced buyer sentiment, positioning options, a niche market, and key differentiators—and sales strategies for each target company size.
Visual Identity
Whether your brand already has an established look and feel or you need a new logo, brand colors, font, photo, and imagery, Brian has the right-sized solution to bring your visual identity to life.
Brian started his career as a logo designer and has established the design systems for countless brands.
“I beam with pride sharing our logo and brand collateral now.”
UX-Certified
Brian is UX-certified with a fully documented process. From research, personas, and user stories to user flows, wireframes, prototypes, and user testing—you’ll be well-supported in deciding which steps are right for your product.
Ready to get your digital product on a path to success?
Contact us today to get started!
“Brian would take a challenging problem, turn it sideways in his head, and find a new way to think about it that was unseen before.”