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25-Point Brand Messaging Checklist

25-Point Brand Messaging Checklist

Let’s face it. When teams sit down to write messaging without a plan, it shows in the results. The message meanders formlessly as value statements, features, and differentiators occur to the team. Starting with a plan makes all the difference. To help you get...
Managing Remote Teams (5 Pro Tips)

Managing Remote Teams (5 Pro Tips)

If you’re managing a remote team for the first time, due to the COVID-19 crisis, there’s a lot to work out. It would have been nice to ease into this. But here you are, adapting fast to your new circumstances. You’re doing great. And with the right...
3 Ways to Build a Sales Funnel

3 Ways to Build a Sales Funnel

Most of us have had this drilled into our heads by now. During a crisis, communication is key. Your employees are adapting to new work environments and worried about the future, and they need reassurance. Your existing customers need to know you have a plan to...
Metrics in Your Brand Story?

Metrics in Your Brand Story?

At Bruck Marketing, we are proponents of telling stories your ideal customers can relate to. But we also love data. And we think these two things go together like peas and carrots. In this article, we’ll share good ways to use metrics to amplify your story and...