So, you’re taking on the daunting task of filling a content calendar for your business. Bold move! The standard buyer’s journey (Awareness > Consideration > Decision > Purchase > Loyalty) is pinned to your wall. You’re staring at it, but...
If you only have 30 minutes to give to your marketing efforts this week, here’s where to spend them: interview a customer. Do this right, and you’ll leave this quick conversation with market research insights, notes for a robust case study, a library of...
When you are being sold to, you probably have an internal monologue going on. You’re full of questions—some that might be rude to ask out loud! And you aren’t ready to hear a sales pitch until your questions have been answered. This may come as a surprise: Your...
Let’s face it. When teams sit down to write messaging without a plan, it shows in the results. The message meanders formlessly as value statements, features, and differentiators occur to the team. Starting with a plan makes all the difference. Step 1 for your...
It’s tempting to believe that customers come to your website with an open mind, carefully read through each page, and make an objective assessment of your offering. What actually happens is that each customer forms an opinion in a fraction of a second,...
If you’re managing a remote team for the first time, due to the COVID-19 crisis, there’s a lot to work out. It would have been nice to ease into this. But here you are, adapting fast to your new circumstances. You’re doing great. And with the right...
