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Your Buyer’s Internal Monologue

Your Buyer’s Internal Monologue

When you are being sold to, you probably have an internal monologue going on. You’re full of questions—some that might be rude to ask out loud! And you aren’t ready to hear a sales pitch until your questions have been answered. This may come as a surprise: Your...
30-Point Brand Messaging Checklist

30-Point Brand Messaging Checklist

Let’s face it. When teams sit down to write messaging without a plan, it shows in the results. The message meanders formlessly as value statements, features, and differentiators occur to the team. Starting with a plan makes all the difference. To help you get...
Managing Remote Teams (5 Pro Tips)

Managing Remote Teams (5 Pro Tips)

If you’re managing a remote team for the first time, due to the COVID-19 crisis, there’s a lot to work out. It would have been nice to ease into this. But here you are, adapting fast to your new circumstances. You’re doing great. And with the right...