Design is Even More Important Than You Think
Design is Even More Important Than You Think
Customers evaluate your brand with a quick toe-dip. In a fraction of a second, they form an opinion—and then they seek out facts to support that opinion. Hit them with the right design and they will read your message with optimistic abandon and want to believe.
Get the design wrong and you can end up with a skeptic combing through your message looking for gotchas and assuming the worst.
Bruck Marketing Design Portfolio
Logo, Brand, Website, Brochures, Pitch Deck, and Product Design
Bruck Marketing supported Avenue7Media during a transformative four-year stretch. They quickly grew from a founder-focused Amazon-seller consulting firm to a top-tier e-commerce agency with triple-digit client growth across every category.
“I have no doubt that Bruck Marketing’s brand and messaging work contributed to our 200% year-over-year growth. I beam with pride sharing our logo and collateral now.”
– Jason Boyce, Founder and CEO, Avenue7Media
Infographic Design
We’ve been fortunate to get to work on so many fun projects with Let’s Grow Leaders. This was one of our favorites. To help promote their new book, they asked us to illustrate several of the key statistics from the book. We created these illustrations as foundations and then built social media layouts for each one.
Banner and Billboard Design
For Jarrettsville Federal Savings & Loans, we enjoyed modernizing their brand colors and fonts, updating their website, print and web ads, and especially creating large format print designs—like these building banners and billboards!
Rebrand with BrandLab
Our BrandLab workshop aligns and energizes your team around your brand’s purpose as we extract a clear, persuasive message and design language you will use on your website, pitch deck, and sales collateral.
AlliedExecutives offers executive peer groups. It’s important that their brand invites executives in and makes them feel excited to spend time together with this team. We created a new logo, modernized their color scheme and fonts, and upped the energy of their entire brand.
White Papers and Infographic Design
Constella came to us (Bruck Marketing) with a newly developed and very strong brand POV. Their ask: help us clarify our offering and create on-brand brochures, white papers, and infographics.
Research and Whitepaper Design
A Pharma-Tech company wanted to determine how (and if) to go to market with a new product. We designed and conducted a survey and interviews with target customers, analyzed the results, and reported back with insights:
- Identified the buying decision team, preferred cost models, and pricing expectations.
- Surfaced buyer sentiment, positioning options, a niche market, and key differentiators—and sales strategies for each target company size.
We wrote and designed the 30-page report—including all of the infographics.
Event Brochure Design
In the 6+ years we’ve supported The CEO Project, we have redesigned their website and collateral, created schwag, and helped promote their annual CEO Summit with pieces like this brochure.
Branding and Brochure Design
GuestStars Pro is a learn-as-you-go system that allows modern hospitality and tourism workers to develop their careers without amassing debt or missing out on years of real-world experience and career development.
As we were kickstarting their brand, we developed this logo, color scheme, infographic, and brochure.
Vibrant Rebrand
Velocity, an executive advisory group, asked for a vibrant reboot of their brand. Yes please! I update their logo color, workshopped my way to a color scheme their team could agree on, created some key reusable elements, and redesigned their website, pitch deck, brochures and much more.
“The style guide is so good—very professional, engaging, and ties together really well!”
-Joe Witte, Growth Partnership Director, Velocity Advisory Group
Fundraiser Brochure
Create a brochure for a kid’s adventure race fundraiser? Yes please!
The goal of this brochure is to draw attention to the event and encourage businesses to sponsor it. The organizers had great photos for me to work with, and we got to bring a delightful palette of youthful adventure colors to the design.
What a fun project and an honor to be a tiny part of this big fundraiser for kids battling cancer!
Conference Booth Display Design
These four massive displays make up CABEM’s conference backdrop. For a backdrop like this, these are the priorities:
- Capture attention
- Ooze professionalism
- Vivid brand representation
- Clear, succinct headlines that help people confirm they are in the right place
- QR codes to help viewers get to more details and take the brand home with them
BrandLab Workshop
“The BrandLab output is exceptional and we’ll use this as a reference for EVERYTHING!”
– Judy Schaefer, COO, Allied Executives
We’ve used our BrandLab workshop to align and energize over 30 business teams around their brand’s purpose as we extract a clear, persuasive message and design system for website, pitch deck, and sales collateral. The images here are the slides we designed for the workshop, and on the far right are sample client outputs (each of these maps to the client’s visual brand).
“Now we have an unforgettable story to help musicians, fans, and investors understand how our product can improve their lives. We’ve found ourselves.”
– Omar Alsafadi, Founder and CEO, Aria Music
Case Study Design
Especially when prospects are assessing your brand for large-dollar contracts, an engaging case study showing similar work you’ve done goes a long way to closing the deal.
At Bruck Marketing, we’ve developed a framework for a 20-minute customer interview, conducted dozens of interviews, written the case studies, and designed engaging case study documents.
Visual Identity
Whether your brand already has an established look and feel or you need a new logo, brand colors, font, photo, and imagery, Brian has the right-sized solution to bring your visual identity to life.
Brian started his career as a logo designer and has established the design systems for countless brands.
“I beam with pride sharing our logo and brand collateral now.”
UX-Certified
Brian is UX-certified with a fully documented process. From research, personas, and user stories to user flows, wireframes, prototypes, and user testing—you’ll be well-supported in deciding which steps are right for your product.
Design helps you quickly win your prospect’s emotional bias—so they read your message with optimistic abandon.
Contact us today to get started!