Story Frameworks for Marketing & Branding
Story Frameworks for Marketing & Branding
A moth goes into a podiatrist’s office…
Even if you never heard this one before, you probably recognize that I just started to tell a joke.
Jokes follow familiar patterns that help us immediately feel engaged. We have a hard time resisting the urge to anticipate what’s going to happen next. Many jokes use structure to establish an expectation and then defy that expectation. We have a name for that moment when the expectation shifts—it’s called “the punchline.”
Marketing messages also follow patterns
Patterns help people lean in, focus, and anticipate. In this guide, we share powerful story templates that will help you write more effective messages, that boost customer engagement, faster.
We’ll also explain why the Karate Kid was such an engaging movie and share a link to the rest of that joke about the moth!
Just send us a bit of information and we’ll get you the guide right away!
