Driving prospects to your website before you get the messaging right isn’t just a waste of money—it burns valuable leads who are unlikely to return. So, at Bruck Marketing, we use our persuasion frameworks to help small-businesses create clear and compelling messages for their prospects. Then, we help get those messages in front of their ideal customers. What if we told you that you could attract the perfect client to your website, that your messaging would be so on point that they would provide you their contact information and ask for more information about your product/services, and that the conversion of that lead would be exponentially higher than the submissions you are getting today? Some small businesses are so focused on the activity of lead generation, they skip the most important steps to doing it effectively. They are running digital ads and sending monthly communications without defining their ideal client, and without refining their message. Do your marketing conversations focus on filling the top of the funnel with large numbers of MQLs and determining how many are needed in order to get X number converted to SQLs? What if we stopped talking about lead generation, and start talking about effective story telling? How do you tell your story effectively? Start by answering these clarifying questions:
- What is the problem you are solving for your ideal customer?
- What is your plan to solve that problem?
- What is at risk for your ideal customer?
- What is your ideal customer’s aspiration?
- Is it easy to get started?
- What is the experience? (how do they do business with you)