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I recently shopped for home stereo speakers. The options seemed endless. Each brand had provided plenty of features for me to compare. But none of them made it easier for me to make a decision. So, I put it off, hoping it would be easier to decide later. I was fooling...read more
How to Win a Thanksgiving Debate It's tempting to believe that customers come to your website, carefully read, review and weigh your offering, and then make informed decisions. What actually happens is that customers form opinions in a fraction of a second, establish...read more
“authority or power given to someone to do something" “the process of becoming stronger and more confident” In life, technology is rapidly changing the way we do things. The same phenomenon is dramatically impacting digital marketing. How will you grow in this field...read more
Driving prospects to your website before you get the messaging right isn’t just a waste of money—it burns valuable leads who are unlikely to return. So, at Bruck Marketing, we use our persuasion frameworks to help small-businesses create clear and compelling messages...read more
As soon as I read the words, the jingle is in my head. “Milk it does a body good.” It’s a wildly effective earworm. I can’t get away from it. If you’re as old or older than me, maybe it’s playing in your head now too. You guys—this milk campaign has not aired in over...read more
In 2007, two roommates were having trouble paying their rent, so they blew up some inflatable mattresses, put them down in their living room, and promoted that as a bed and breakfast. Those air mattresses are the reason "AirBnB" is called "AirBnb." As the AirBnB idea...read more