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Amplify Blog

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5 Steps to a Successful Thanksgiving Dinner

How to Win a Thanksgiving Debate It's tempting to believe that customers come to your website, carefully read, review and weigh your offering, and then make informed decisions. What actually happens is that customers form opinions in a fraction of a second, establish...

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Marketing Empowerment through Technology

“authority or power given to someone to do something" “the process of becoming stronger and more confident” In life, technology is rapidly changing the way we do things. The same phenomenon is dramatically impacting digital marketing. How will you grow in this field...

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What is Your Story?

Driving prospects to your website before you get the messaging right isn’t just a waste of money—it burns valuable leads who are unlikely to return. So, at Bruck Marketing, we use our persuasion frameworks to help small-businesses create clear and compelling messages...

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Differentiate Your Business with Experience-based Stories

As soon as I read the words, the jingle is in my head. “Milk it does a body good.” It’s a  wildly effective earworm. I can’t get away from it. If you’re as old or older than me, maybe it’s playing in your head now too. You guys—this milk campaign has not aired in over...

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Help Your Customers Visualize a Great Experience

In 2007, two roommates were having trouble paying their rent, so they blew up some inflatable mattresses, put them down in their living room, and promoted that as a bed and breakfast. Those air mattresses are the reason "AirBnB" is called "AirBnb." As the AirBnB idea...

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Creating, Showcasing, and Amplifying Experiences

As creators and sellers of products and services, we are driven to perfect our craft. We promote the value of our products, and the depth of our expertise. Those things are important. But by also focusing on experiences, we can unlock new opportunities for...

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