Clear messages and content-driven marketing with a purpose, plan, and follow-through.
Clear messages and content-driven marketing with plan, purpose and follow-through.
Marketing Resources – Help Yourself
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What Is Lead Generation in Digital Marketing?
Understanding the Value of Generating Leads Lead generation holds immense value in the realm of digital marketing as it serves as the lifeblood of business growth and success. It is the process of identifying and capturing potential customers or leads who have...
Digital Marketing and AI Tools
Top 7 Ways AI Has Revolutionized Digital Marketing Artificial Intelligence is on the rise and impacting every industry, including digital marketing. This rapidly evolving field is constantly developing and changing the way that marketing approaches digital campaigns....
Content Topic Inspiration (7 Stages)
So, you're taking on the daunting task of filling a content calendar for your business. Bold move! The standard buyer's journey (Awareness > Consideration > Decision > Purchase > Loyalty) is pinned to your wall. You're staring at it, but it's not helping...
Interview a Customer (Best 30-Minutes Ever)
If you have only have 30 minutes to give to your marketing efforts next month, here’s where to spend it: interview a customer.
Do this right, and you’ll leave this quick conversation with market research insights, notes for a robust case study, a library of testimonial quotes, performance metrics, and more.
Your Buyer’s Internal Monologue
When you are being sold to, you probably have an internal monologue going on. You’re full of questions—some that might be rude to ask out loud! And you aren’t ready to hear a sales pitch until your questions have been answered. This may come as a surprise: Your...
30-Point Brand Messaging Checklist
Let's face it. When teams sit down to write messaging without a plan, it shows in the results. The message meanders formlessly as value statements, features, and differentiators occur to the team. Starting with a plan makes all the difference. To help you get started,...
