Clear messages and content-driven marketing with a purpose, plan, and follow-through.
Clear messages and content-driven marketing with plan, purpose and follow-through.
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Differentiate Your Business with Experience-based Stories
As soon as I read the words, the jingle is in my head. “Milk it does a body good.” It’s a wildly effective earworm. I can’t get away from it. If you’re as old or older than me, maybe it’s playing in your head now too. You guys—this milk campaign has not aired in over...
Help Your Customers Visualize a Great Experience
In 2007, two roommates were having trouble paying their rent, so they blew up some inflatable mattresses, put them down in their living room, and promoted that as a bed and breakfast. Those air mattresses are the reason "AirBnB" is called "AirBnb." As the AirBnB idea...
Creating, Showcasing, and Amplifying Experiences
As creators and sellers of products and services, we are driven to perfect our craft. We promote the value of our products, and the depth of our expertise. Those things are important. But by also focusing on experiences, we can unlock new opportunities for...
Sharing industry insight and expertise
The final principal in “Filling SEATS” is sharing industry insight and expertise. 62% of B2B buyers say that a web search is one of the first three resources they use to learn about a solution. In fact, in a different study, 94% of buyers reported using online...
Telling a Clear Story
“Marketing used to be advertising. Now, marketing is everything you do. And what you do either adds to the experience or takes away from it.” Seth Godwin We all know what we know, but more importantly “we don’t know what we don’t know” and that is where telling our...
Automating Your Processes
One of the challenges as a small business owner is that you have to market and sell yourself AND deliver your product or service. Time is your worst enemy. You need to find ways to streamline processes, and leverage tools to help you follow-up on inquiries and keep...
