by Laura Bruck | Jul 22, 2019 | Amplify Your Story
Driving prospects to your website before you get the messaging right isn’t just a waste of money—it burns valuable leads who are unlikely to return. So, at Bruck Marketing, we use our persuasion frameworks to help small-businesses create clear and compelling messages...
by Brian Gundersdorf | Apr 8, 2019 | Amplify Your Story
As soon as I read the words, the jingle is in my head. “Milk it does a body good.” It’s a wildly effective earworm. I can’t get away from it. If you’re as old or older than me, maybe it’s playing in your head now too. You guys—this milk campaign has not aired in over...
by Brian Gundersdorf | Mar 25, 2019 | Amplify Your Story
In 2007, two roommates were having trouble paying their rent, so they blew up some inflatable mattresses, put them down in their living room, and promoted that as a bed and breakfast. Those air mattresses are the reason “AirBnB” is called...
by Brian Gundersdorf | Jan 25, 2019 | Amplify Your Story
As creators and sellers of products and services, we are driven to perfect our craft. We promote the value of our products, and the depth of our expertise. Those things are important. But by also focusing on experiences, we can unlock new opportunities for...
by Laura Bruck | Jan 10, 2019 | Amplify Your Story, The Art of Filling Seats
The final principal in “Filling SEATS” is sharing industry insight and expertise. 62% of B2B buyers say that a web search is one of the first three resources they use to learn about a solution. In fact, in a different study, 94% of buyers reported using online...
by Laura Bruck | Jan 6, 2019 | Amplify Your Story, The Art of Filling Seats
“Marketing used to be advertising. Now, marketing is everything you do. And what you do either adds to the experience or takes away from it.” Seth Godwin We all know what we know, but more importantly “we don’t know what we don’t know” and that is where telling our...
