Telling a Clear Story

Telling a Clear Story

“Marketing used to be advertising. Now, marketing is everything you do. And what you do either adds to the experience or takes away from it.”  Seth Godwin We all know what we know, but more importantly “we don’t know what we don’t know” and that is where telling our...
Securing Leads

Securing Leads

Now that you have a basic understanding of what it means to amplify your story, let’s talk specifically about principal 1 – Securing Leads. A report issued by Pew Research Center in March of 2018 states that 89% of Americans access the internet. Because of this...
Amplify Your Story

Amplify Your Story

Amplifying Your Story – “the art of filling SEATS” Securing leads Engaging with ongoing communication Automating your processes Telling a clear story Sharing industry incite and expertise Many people have had the experience of sitting in the back of a large auditorium...